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Oxfam Germany: Beyond petitions – solving the engagement issue with a children’s book
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Oxfam Germany: Beyond petitions – solving the engagement issue with a children’s book
Reaching new people, particularly with political campaigning, is a common challenge for NGOs, including Oxfam Germany. Valerie Senden, its director of public fundraising and marketing, explains how offering a children’s book enabled Oxfam Germany to engage a new audience with social injustice, generating leads and gaining regular givers. Many NGOs will be familiar with this issue: communication largely takes place within the same bubble. It pose…
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