Own Methodologies Support Brand Strategies

Globo

Lean Right

Factuality

Ownership

The development of proprietary methodologies has been one of the approaches used by companies and consultancies to organize processes related to strategy, branding and communication. These models structure stages of analysis, decision-making and implementation from the combination of different areas of knowledge, such as human behavior, culture, data and technology. In some cases, these methodologies are built from the practical experience of th…