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Oura to Acquire AI-Native Primary Care Startup Counsel Health for $625M
The cash deal will add Counsel’s AI chat and board-certified physicians to Oura’s app as the company expands preventive and chronic care.
- On Tuesday, Oura announced it will acquire Counsel Health for $625 million in cash, integrating the AI-native primary care company's medical AI and on-demand physicians into the Oura app.
- Counsel's system uses AI agents to review biometric data and medical records, allowing users to escalate health concerns to board-certified physicians within the app, a service Oura CEO Tom Hale called a "24-7 doctor in your pocket."
- The Finnish-founded company reported fiscal 2026 revenue reached about $1.75 billion, up 92% year-over-year, following Oura's decision to postpone its planned Nasdaq IPO in September due to market uncertainty.
- Counsel CEO Muthu Alagappan will become Oura's chief clinical AI officer, and Counsel will continue serving enterprise partners including health systems and employers after the acquisition closes.
- With rivals like RingConn and Ultrahuman emerging, Oura aims to differentiate its smart ring beyond health insights; the company expects the acquisition to close before the end of the calendar year.
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13 Articles
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The goal of the merger is to accelerate Oura's efforts to make healthcare more proactive and personalized.
·Helsinki, Finland
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Oura's CEO describes the acquisition as by far the largest in the company's history.
·Helsinki, Finland
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Oura buys Counsel Health for $625m: ‘a 24-7 doctor in your pocket’
Oura is buying Counsel Health, an AI-native primary care company, for $625m in cash. The deal puts Counsel’s medical AI and its doctors inside the Oura app, Oura said on Tuesday. Ring wearers will go from a health insight to a chat with an AI, then to a physician. Oura expects to close the deal […] This story continues at The Next Web
·Amsterdam, Netherlands (Kingdom of the)
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Total News Sources13
Leaning Left2Leaning Right0Center5Last UpdatedBias Distribution71% Center
Bias Distribution
- 71% of the sources are Center
71% Center
L 29%
C 71%
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