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The CEO of the Superleague Signs for Real Madrid!

Summary by sport.es
The figure of Bernd Reichart went to the front page with the announcement of the Superleague. The CEO of A22 Sports Management, the project's driving force, was one of the visible faces of Florentino Pérez's great bet to change the European football model.After the outcome of the Superleague, Reichart has found accommodation in Real Madrid. According to the newspaper AS, he will join the white group as head of the business area, with José Ángel …
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The director of As recounts the Superlega as an initiative that forced UEFA to "rebalance power." And the German will now respond directly to José Ángel Sánchez. The article Reichart, the face of the Superlega, goes to work for Florentino: the Superlega is not dead, moved to Bernabéu? seems to be the first on the Napolista.

The German executive will take over the business management of the white club, after an outstanding career in the audiovisual sector and at the head of the Superleague.

The figure of Bernd Reichart went to the front page with the announcement of the Superleague. The CEO of A22 Sports Management, the project's driving force, was one of the visible faces of Florentino Pérez's great bet to change the European football model.After the outcome of the Superleague, Reichart has found accommodation in Real Madrid. According to the newspaper AS, he will join the white group as head of the business area, with José Ángel …

Bernd Reichart Real Madrid, The German will lead the commercial area of the Blancos after 4 years leading the company promoter of the Superlega

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Calcio e Finanza broke the news on Thursday, October 15, 2026.
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