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Sora’s Free Video Generations Slashed as OpenAI Adds Fees: All You Need to Know

OpenAI will reduce free video generations on Sora and offer paid credits starting at $4 for 10 generations to sustain platform growth, says team lead Bill Peebles.

  • On Thursday, OpenAI began monetizing Sora, allowing users to buy extra video generations through the Apple App Store after reaching the 30 free daily limit, Bill Peebles said.
  • Facing GPU limits, OpenAI plans to reduce free generations as power users exceeded expectations and 30 free generations per day proved insufficient, Peebles said the economics are "completely unsustainable".
  • Ten extra generations cost $4 on the App Store, credits expire after 12 months and can be used on Codex, while Pro users retain a 100-generation daily cap.
  • The company says the move will help build a creator economy as Peebles said Sora will pilot creator monetization soon, letting rights holders charge for cameos and creators monetize videos.
  • OpenAI has already limited some generation types and faces a Cameo lawsuit while Sora has spread disinformation, and OpenAI CEO Sam Altman recently warned about addiction risks.
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Stéphane Larue broke the news in on Thursday, October 30, 2025.
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