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Only one in three over 50s know if they are getting enough fibre
Only 35% of over-50s knew the 30g daily target, while 75% of Gen Z said they could identify high-fibre foods, the survey found.
- A Kellogg study reveals older adults lag significantly behind Gen Z in fibre awareness, with just 35% of those aged 50 and above knowing the recommended 30g daily intake.
- Nutritionist May Simpkin notes fibre has a "reputation problem," often sounding functional and clinical despite being one of the most important everyday nutrients to understand, particularly in midlife.
- Data from OnePoll found 41% aren't confident naming high-fibre foods, while 48% don't know which foods increase their intake, revealing widespread knowledge gaps across age groups.
- Breakfast emerges as the easiest opportunity, with 33% citing it as ideal for boosting fibre intake; All-Bran cereal provides 7.8g of fibre, nearly a third of the daily target.
- While 39% actively pursue healthier choices, fibre struggles to compete with trendier nutrients like protein in health conversations, making sustained habit change difficult for many adults.
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