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Online Research Now Drives How Most Real Estate Agent Relationships Begin, Zillow Reports
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Online Research Now Drives How Most Real Estate Agent Relationships Begin, Zillow Reports
The way homebuyers and sellers connect with real estate agents is undergoing a fundamental shift, as online research has become the dominant starting point for most agent relationships. New consumer data shows that digital discovery now plays a central role in how people evaluate, compare, and ultimately choose real estate professionals. A growing share of sellers report finding their agent through online channels rather than traditional referra…
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