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One in three women suffer gender discrimination running their business
A survey involving 500 women who run small businesses revealed that 35% have experienced workplace bias, while 53% felt they needed to work harder to earn the same recognition as their male peers.
This research reflects challenges tied to imposter syndrome and not being taken seriously, amid a decline in women-owned small businesses, which represented only 15% in 2023.
AXA UK commissioned the Startup Angel competition to support entrepreneurs by offering prize packages of £25,000 and mentoring from small business experts.
Mike Crane from AXA UK said, "Launching their own startup has been a game-changing decision" for women, adding that many face disadvantage finding support and investment.
Despite obstacles, 92% of surveyed women encourage others to start a business, with many valuing benefits such as flexibility and setting positive examples to children.