Published 2 months ago • loading... • Updated 1 month ago

One in four Brits know more about pop culture than their savings accounts

A recent poll of 2,000 adults, conducted via OnePoll and sponsored by Skipton Building Society, revealed that many Brits are more knowledgeable about pop culture than their own savings accounts, prompting the society to launch an initiative during ISA season to encourage a 'financial spring clean'.
This initiative was started because nearly half of those surveyed admitted to needing help getting on top of their finances, with savings being identified as the area most in need of attention by 52% of respondents.
While 39% of those polled could name the Premier League top scorer, and many could name recent Oscar nominees, a significant portion were less informed about their savings, with a third unaware of their interest rates and 20% struggling to manage multiple accounts.
Financial influencer Abigail Foster noted, "It's so easy to ignore our savings because life gets in the way, but that could mean missing out on better interest rates and tax-free perks," while Alex Sitaras, Head of Savings and Partnership Products at Skipton Building Society, highlighted the importance of reviewing and consolidating accounts during ISA season.
Skipton Building Society is using this opportunity to encourage people to review their options and transfer from outdated rates to give their savings that 'tax-free feeling', even distributing 1,000 free ISA buns in London to motivate savers to consolidate their accounts and make their money 'work harder'.

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Brits know more about pop culture than their own savings accounts, research

Research has found that many Brits can readily identify the Premier League's top goal scorer and recent Oscar nominees but drew blanks when asked about details relating to their saving accounts

2 months ago·Wales, United Kingdom

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