US EditionOil companies like BP, Chevron and Shell are paying social media influencers.
- Oil companies are utilizing popular influencers on social media platforms like Instagram, TikTok, and Twitch to promote their gasoline stations and fuel rewards programs, which has caused criticism from climate-conscious fans concerned about promoting fossil fuels to young people.
- This strategy targets young people on social media despite the urgency of the climate crisis and the growing preference for cleaner alternatives, such as renewable energy sources.
- Influencers who promote fossil fuel companies may face reputational damage as young people tend to have a negative view of these companies and their impact on the environment.
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Oil companies pay influencers on Instagram and TikTok for ads
ALBAWABA – Oil companies pay influences on Instagram and TikTok to promote fossil fuels and advance industry reputation among the younger demographics on social media, an Agence France-Presse (AFP) report unveiled today, Wednesday...
·Amman, Jordan
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