New Xbox Exec Advocates For Something Everyone Hates To Help Save Gaming
8 Articles
8 Articles
The rising development costs of large AAA productions force publishers to become creative. Xbox Strategy Director Matthew Ball now proposes in-game advertising breaks to keep games "payable".
Xbox CSO Thinks In-Game Ads Should Be Used To Fight Rising Development Costs
See full bio Shahmeer Sarfaraz I’ve previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, I love to devoutly keep up with the latest gaming and entertainment industries. I have a Bachelor’s Degree in Computer Science and years of experience reporting on games and breaking exclusive stories. Besides my passion for gaming journalism, I love spending my leisure time farming away in Stardew Valley. VGC, IGN…
Does Microsoft now bring more ads to Xbox games? In order to absorb the exploding costs in the gaming sector, the leadership level is testing new advertising-funded models like Netflix. These are the new developments. (Read more)
Matthew Ball, Chief Strategy Officer for Xbox, Microsoft's gaming division, cited "making ads more acceptable within games" as one way to revitalize the gaming industry.
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