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Ofira Assayag Is a Populist, Self-Interested and Vocal Journalist. So How Did She Become a Brand?
Summary by Israel Hayom
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1 Articles
Ofira is essentially a presenter of "strong, uncompromising femininity," but it's so artificial - more like a polished, popular product that has been successfully marketed. • Why does Keshet 12 put all the prestige, money, and respect on a woman who fell in love with their brand?
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