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Office Space’s Most Famous Printer Scene Now Has a Triumphant Twist
HP’s new campaign features Ron Livingston reprising a famous scene to promote the All-In Plan, with a 90% retention rate in a two-year pilot among home printers.
- HP enlisted Ron Livingston to re-enact the infamous printer scene in a new ad that introduces the HP All‑In Plan and opens with office workers destroying a printer in an open field.
- HP says customer feedback drove creation of a simpler, smarter experience after listening to customers tired of recurring frustrations.
- A two‑year pilot with 20,000 customers showed 90% retention and strong adoption of the HP All‑In Plan, which includes a new printer, automatic ink delivery, 24/7 live support and next‑day replacement.
- Ron Livingston is shown as over his printer problems in the spot, while Anneliese Olson, President of HP Inc., said 'This is about turning pain into progress'.
- The campaign reunites original co‑stars Ron Livingston, David Herman, and Ajay Naidu, tapping the Office Space movie moment as HP shifts its tone on printer frustration.
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18 Articles
18 Articles
Montana Standard+14 Reposted by 14 other sources
Office Space’s Most Famous Printer Scene Now Has a Triumphant Twist
For anyone who has ever cursed at technology, Office Space provided the ultimate outlet: a slow-motion demolition of an office printer in a grassy field, set to gangsta rap. Decades later, it’s back in circulation. This time, the printer survives.…
NBC Chicago+2 Reposted by 2 other sources
Ron Livingston recreates iconic 'Office Space' printer-smashing scene in HP ad
The actor, who famously smashed a printer with a baseball bat in 1999's "Office Space," has come around on the electronic device as part of a new ad.
·Chicago, United States
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Total News Sources18
Leaning Left2Leaning Right0Center15Last UpdatedBias Distribution88% Center
Bias Distribution
- 88% of the sources are Center
88% Center
12%
C 88%
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