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Odyssey effect: stars sell Greece to a new wave of US tourists

Social-media posts and film exposure helped lift U.S. bookings to Greece, with EasyJet Holidays reporting an 18% increase after The Odyssey’s release.

Summary by France24
Madonna celebrated her 68th birthday on Corfu, sharing a whirl of parties and boat trips against the backdrop of the island's landscape with her 20 million Instagram followers -- earning her rapturous thanks from Greek Prime Minister Kyriakos Mitsotakis. And experts say the huge popularity of Christopher Nolan blockbuster "The Odyssey" will only fuel the trend -- though holidaymakers will be hoping for an easier trip home than the one endured by…

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rtl.lu broke the news in Luxembourg City, Luxembourg on Saturday, August 22, 2026.
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