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Oatly Opens Immersive Matcha Pop-Up Ahead of London Fashion Week

Summary by Green Queen
4 Mins ReadSwedish oat milk pioneer Oatly has launched a 10-day immersive matcha-themed pop-up at London-based lifestyle shop Goodhood in time for the city’s Fashion Week. Oatly’s love affair with fashion is getting a matcha-tinged makeover. The oat milk maker has taken over Goodhood, a lifestyle store in Shoreditch, East London, for a 10-day pop-up just ahead […]

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Green QueenGreen Queen
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Oatly Opens Immersive Matcha Pop-Up Ahead of London Fashion Week

4 Mins ReadSwedish oat milk pioneer Oatly has launched a 10-day immersive matcha-themed pop-up at London-based lifestyle shop Goodhood in time for the city’s Fashion Week. Oatly’s love affair with fashion is getting a matcha-tinged makeover. The oat milk maker has taken over Goodhood, a lifestyle store in Shoreditch, East London, for a 10-day pop-up just ahead […]

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Green Queen broke the news on Friday, September 4, 2026.
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