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NYX taps ‘baddies’ Paris Hilton and Saweetie for viral products campaign

Summary by cosmeticsbusiness.com
The socialite and US rapper will appear in social media videos and on billboards to promote the make-up brands Butter Gloss and The Face Glue Gripping Primer
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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NYX taps ‘baddies’ Paris Hilton and Saweetie for viral products campaign

The socialite and US rapper will appear in social media videos and on billboards to promote the make-up brands Butter Gloss and The Face Glue Gripping Primer

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cosmeticsbusiness.com broke the news in on Tuesday, June 17, 2025.
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