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NYX taps ‘baddies’ Paris Hilton and Saweetie for viral products campaign

Summary by cosmeticsbusiness.com
The socialite and US rapper will appear in social media videos and on billboards to promote the make-up brands Butter Gloss and The Face Glue Gripping Primer

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NYX taps ‘baddies’ Paris Hilton and Saweetie for viral products campaign

The socialite and US rapper will appear in social media videos and on billboards to promote the make-up brands Butter Gloss and The Face Glue Gripping Primer

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cosmeticsbusiness.com broke the news on Tuesday, June 17, 2025.
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