US EditionLEGO Unveils Smart Bricks with Sensors
Lego's Smart Play system uses sensors, lights, and sounds to boost interactive play with Star Wars sets priced between $70 and $160, launching globally in March.
- Lego has introduced Smart Bricks, which are tech-filled versions of its building blocks that feature sensors, lights, and sound capabilities.
- Lego claims these are its 'most revolutionary innovation' in nearly 50 years, focusing on tech-enabled products launching in March.
- The Smart Brick is equipped with sensors, lights, and a sound synthesizer, allowing it to respond to movement and surroundings.
- The first Smart Play sets will be themed around Star Wars, launching on March 1 with pre-orders starting in three days.
130 Articles
130 Articles
LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know
LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ platform, anchored by the new Smart Brick, a familiar 2×4 LEGO element packed with cutting-edge hardware that lets LEGO creations respond, interact, and come to life, all without the need for screens or apps.
Lego Unveils 'Most Revolutionary Innovation' in 50 Years
Lego is rolling out a high-tech twist on its classic bricks, though not everyone is thrilled about it. At CES 2026 in Las Vegas, the Danish company introduced "Smart Bricks," sensor-packed tiny blocks that light up, make sounds, and respond to movement, launching in March with a Star Wars set,...
The Danish toy manufacturer Lego introduced the new Smart Play technology, which is designed to "reanimate" its designers. The main element of the system is Smart Brick, or smart detail. Such parts are equipped with electronic components that allow them to detect movement and respond to it with light or sound.
I played with the Lego Smart Brick
When The Lego Group announced that its biggest innovation since 1978 would be a tiny proprietary computer brick, the reactions were divided. I heard from people concerned this was the death of imagination from a company that's all about imagination - and from people who thought it sounded pretty cool! Personally, I walked in skeptical. My kids loved Lego's previous computer bricks, the Lego Mario toys, but don't play with them for long because t…
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