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Nvidia unveils AI chips for video, software generation

Nvidias Rubin CPX GPU integrates advanced processing steps to boost AI performance by 7.5 times, addressing challenges of million-token data-heavy tasks, company said.

  • On Tuesday, Nvidia unveiled the Rubin CPX GPU at the AI Infra Summit, saying it will launch by the end of next year and target video and software generation workloads.
  • As AI workloads grow, AI processing needs intensify since AI models require up to 1 million tokens for one hour of video, challenging traditional GPUs in video generation and AI-assisted coding.
  • The Rubin CPX packs 128GB GDDR7 memory and delivers up to 30 petaFLOPs using NVFP4 precision, integrating video decoding, encoding, and inference for long-context workloads.
  • Nvidia says Rubin CPX will transform coding assistants and generative video, with a $100 million investment potentially generating $5 billion in token revenue alongside $41.1 billion in recent data center sales.
  • Despite the announcement, Nvidia faces competitive risks as Citi analyst Atif Malik cut the price forecast to $210 citing Broadcom's $10 billion custom chip order and Alphabet TPUs, while expecting Rubin CPX shipments at the end of 2026.
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Benzinga broke the news in New York, United States on Tuesday, September 9, 2025.
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