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Hyundai Motor, Kia and NVIDIA Expand Strategic Partnership for Next-Generation Autonomous Driving Technology

Nvidia expands its Drive Hyperion platform partnerships with Hyundai, Nissan, BYD, and Geely to advance Level 4 autonomous driving in a multitrillion-dollar market.

  • On Monday, Nvidia announced expanded partnerships for its Drive Hyperion platform with Hyundai Motor, Nissan Motor, Isuzu, and Chinese automakers BYD and Geely. CEO Jensen Huang unveiled the deals at the company's GTC conference in San Jose, California.
  • Nvidia CEO Jensen Huang declared that "the ChatGPT moment of self-driving cars has arrived," emphasizing the company's long-term push into autonomous vehicle technology and robotaxi-ready platforms.
  • Hyundai Motor Group will integrate Nvidia's technology into vehicles, creating architectures scalable from Level 2 driver-assist systems to Level 4 robotaxi services. The collaboration uses a "unified, Group wide collaborative framework" to strengthen competitiveness.
  • Self-Driving cars remain a primary growth area for Nvidia as the chipmaker expands beyond artificial intelligence. Wall Street analysts and automotive executives target autonomous vehicles as a multitrillion-dollar industry.
  • Following years of failed ventures, General Motors-backed Cruise disbanded after spending more than $10 billion, while Nvidia now competes with established players like Alphabet's Waymo in the autonomous vehicle sector.
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Hyundai Motor, Kia and NVIDIA Expand Strategic Partnership for Next-Generation Autonomous Driving Technology

/PRNewswire/ -- Hyundai Motor Company and Kia Corporation announced today an expanded strategic partnership with NVIDIA to advance autonomous driving...

·United States
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[Digital Daily Reporter Kim Moon-ki] NVIDIA is expanding its strategic partnership with Hyundai Motor and Kia to advance next-generation autonomous driving technology. On the 17th (local time), at the technology conference 'GTC 2026' held in San Jose, USA, NVIDIA announced that it is collaborating with Hyundai Motor Group to accelerate the development of next-generation autonomous driving technology based on its autonomous vehicle development p…

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PR Newswire broke the news in United States on Monday, March 16, 2026.
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