The Science of Why Women Hate Sydney Sweeney

The Science of Why Women Hate Sydney Sweeney

Intrasexual competition, guy’s gals, and the vulnerable young men the controversy overlooks.

Sydney Sweeney’s Ad Controversy Just Showed Founders the Real Cost of Renting Fame

Big names bring big attention. They can bring baggage, too.

Purposefully problematic: Novig and Sydney Sweeney

The modern sports landscape includes a new player — online sports betting. The recent boom led to an oversaturation of betting platforms. These prediction markets need a way to set themselves apart from their competitors. Enter Novig. Novig’s most recent ad featuring actress Sydney Sweeney gained lots of traction online — and not for the...

Sydney Sweeney's Latest Controversy and Its Effect on Female Athletes

The debate surrounding Sweeney's newest campaign. <p>The post Sydney Sweeney’s Latest Controversy and Its Effect on Female Athletes first appeared on Her Campus.</p>

Novig's Sydney Sweeney Ad Won Attention, But Can It Convert Controversy Into Real Paying Customers Now?

Novig's provocative Sydney Sweeney campaign has sparked widespread attention and criticism, but marketing experts say the sports prediction platform must still prove it can turn viral interest into lasting customers.