US Edition“Not Just a Pipe”: Incognito Talks ISP Agility and Value-Added Services
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“Not just a pipe”: Incognito talks ISP agility and value-added services - Broadband Communities
Interview At Connected Britain 2025, we caught up with Incognito Software Systems’ Sonya Goodanetz to discuss how speed alone is no longer enough for consumers “Customers don’t buy technology. They buy products and services. You’ve got fibre and you’ve got speed – now what?” Far from a rhetorical question, this is a major challenge facing ISPs in the UK, where strong competition is leaving providers struggling to attract and retain customers. Sp…
“Not just a pipe”: Incognito talks ISP agility and value-added services
Interview At Connected Britain 2025, we caught up with Incognito Software Systems’ Sonya Goodanetz to discuss how speed alone is no longer enough for consumers “Customers don’t buy technology. They buy products and services. You’ve got fibre and you’ve got speed – now what?” Far from a rhetorical question, this is a major challenge facing ISPs in the UK, where strong competition is leaving providers struggling to attract and retain customers. Sp…
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