Nostalgia Sells: Inside the Brands Using Throwbacks to Win Gen Z and Millennial Shoppers | News Channel 3-12

Nostalgia sells: Inside the brands using throwbacks to win Gen Z and Millennial shoppers | News Channel 3-12

Henry Saint John // Shutterstock   Nostalgia is everywhere. And while yearning for the past is nothing new, its ubiquity in modern marketing and commerce is fueled by digital platforms that make it easier than ever to revisit the imagery, music, and aesthetics of earlier decades—transforming memory into a shared, searchable experience. As of October 2025, TikTok’s #nostalgia hashtag included 16.9 million posts, with almost 100 billion views, whi…

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Nostalgia sells: Inside the brands using throwbacks to win Gen Z and Millennial shoppers

Shopify reports that nostalgia marketing effectively targets Gen Z and Millennials, blending past aesthetics with modern functionality for emotional connections.

Nostalgia sells: Inside the brands using throwbacks to win Gen Z and Millennial shoppers

Shopify reports that nostalgia marketing effectively targets Gen Z and Millennials, blending past aesthetics with modern functionality for emotional connections.

Nostalgia sells: Inside the brands using throwbacks to win Gen Z and Millennial shoppers

Shopify reports that nostalgia marketing effectively targets Gen Z and Millennials, blending past aesthetics with modern functionality for emotional connections.