Nostalgia Car. When Citroen Thought to Flood China with His ZX
7 Articles
7 Articles
Back in 1986. Citroën is preparing for the launch of the city AX, on which the brand has big hopes. We have to hit a big blow and the leaders of PSA entrust to Séguéla the advertising budget of the launch. But they have an idea behind the head, to turn the advertising spot in China. And why not, on the wall of China? After months of negotiations, the Chinese finally accept the shooting but has a condition: Citroën will have to carry out, at its …
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Back in 1986. Citroën is preparing for the launch of the city AX, on which the brand has big hopes. We have to hit a big blow and the leaders of PSA entrust to Séguéla the advertising budget of the launch. But they have an idea behind the head, to turn the advertising spot in China. And why not, on the wall of China? After months of negotiations, the Chinese finally accept the shooting but has a condition: Citroën will have to carry out, at its …
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