North Redondo-born Proudly Serving moves toward franchising

North Redondo-born Proudly Serving moves toward franchising

by Garth Meyer It started as a 17-inch propane griddle on the rooftop of a North Redondo townhouse during the pandemic. Now it is a two-location South Bay restaurant about to be franchised. Matthew McIvor, founder of “Proudly Serving,” is set to sign the papers in the next two weeks. He intends to open a third location himself, then grow it to 50 restaurants in the next 5-10 years. The original opened in Hermosa Beach in September 2023, on the s…