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Nonalcoholic options are making Dry January more ‘beerable’

Recently, U.S. bars and venues have expanded nonalcoholic beer menus for Dry January, with Team Market Group and Vineyard Wine Company in Lake Mary offering multiple options.
Some participants treat Dry January as a reset or a discreet step toward longer sobriety, while others cite new-year health or weight-loss goals and view the 30-day challenge as a dependency test.
Bartenders report customers requesting pours into glasses at conventions and business settings, while rituals like holding a bottle or adding a lime mimic drinking, and nonalcoholic beer labels note 0.0 or 0.5 ABV.
Some venues report lower bar drink sales but increased food spending as patrons moderate with nonalcoholic beer, while patrons staying later and driving home safely rise; The Beer Institute found 60 percent view NA beer as a viable long-term alternative.
Industry observers note that Gallup shows drinking overall is down, and Athletic Brewing Company is expanding lines below 0.5 ABV.

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