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NA Options Boost Dry January

Recently, U.S. bars have expanded nonalcoholic beer options for Dry January, with Team Market Group featuring these on most menus, especially at Primrose Lanes and Nuri's Tavern.
Jason Campbell says many people pick nonalcoholic beer as a reset or health choice, with Dry January participants and people pursuing new-year health goals using it for moderation; The Beer Institute found 60 percent see it as viable long-term.
Pouring nonalcoholic beer into a glass or holding a bottle helps patrons feel part of the ritual, as bartenders and hospitality professionals report venues stock Athletic Brewing Company and national 0.0 brands like Stella Artois 0.0 and Heineken 0.0.
Bar managers say alcohol sales in some places dip while food sales climb, and customers choosing nonalcoholic beer stay social, snack, drive safely, or explore sobriety.
Last year, Gallup reported record-low alcohol consumption nationwide, while debate continues over whether reduced Gen Z drinking or marijuana legalization drives growth; U.S. regulators allow up to 0.5% ABV for nonalcoholic beer products and labels.

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