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NA Options Boost Dry January
Bars nationwide offer diverse nonalcoholic beers as 60% of Americans consider them viable for long-term moderation, driven by Dry January and health motivations.
- Recently, U.S. bars have expanded nonalcoholic beer options for Dry January, with Team Market Group featuring these on most menus, especially at Primrose Lanes and Nuri's Tavern.
- Jason Campbell says many people pick nonalcoholic beer as a reset or health choice, with Dry January participants and people pursuing new-year health goals using it for moderation; The Beer Institute found 60 percent see it as viable long-term.
- Pouring nonalcoholic beer into a glass or holding a bottle helps patrons feel part of the ritual, as bartenders and hospitality professionals report venues stock Athletic Brewing Company and national 0.0 brands like Stella Artois 0.0 and Heineken 0.0.
- Bar managers say alcohol sales in some places dip while food sales climb, and customers choosing nonalcoholic beer stay social, snack, drive safely, or explore sobriety.
- Last year, Gallup reported record-low alcohol consumption nationwide, while debate continues over whether reduced Gen Z drinking or marijuana legalization drives growth; U.S. regulators allow up to 0.5% ABV for nonalcoholic beer products and labels.
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22 Articles
22 Articles
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Nonalcoholic options are making Dry January more ‘beerable’
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Total News Sources22
Leaning Left1Leaning Right1Center17Last UpdatedBias Distribution90% Center
Bias Distribution
- 90% of the sources are Center
90% Center
C 90%
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