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Pixel Tag Tidbits: Surprise NFC, Find Hub Setup, & Bellroy Keychain Cases

The first Google-made Find Hub tracker adds NFC, Bluetooth 6.0, and UWB precision finding, with a replaceable battery and IP67 water resistance.

  • On Wednesday, Google released the Pixel Tag for $30 each or $100 for a four-pack, integrating Ultra Wideband and Near Field Communication technology with the Find Hub network to help Android users track lost items.
  • Following years of third-party Android trackers from Motorola and Pebblebee, the Pixel Tag represents Google's first internal competitor to Apple's AirTag, leveraging a Find Hub network spanning over a billion Android devices globally.
  • The device measures 5.4mm thick, weighs 0.4 oz, and features an IP67-rated stainless steel design. It includes a user-replaceable CR2032 battery lasting over one year and a physical button that triggers a chime to locate misplaced phones.
  • Users can share location data with up to 10 people via Find Hub, while the device supports the Detecting Unwanted Location Trackers specification for anti-stalking protection. Bellroy cases are available separately on the Google Store.
  • While UWB Precision Finding provides accurate directional guidance on compatible Android phones, tracking in rural areas remains limited by foot traffic. The tag features a 'keys left behind' alert, though users should verify their phone supports UWB for optimal performance.
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cnet broke the news in San Francisco, United States on Tuesday, November 10, 2026.
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