No one has touched it at Lidl, but you won't be able to resist. Lidl introduces the concept of untouched meat

Imagine meat that no one has touched since it left the butcher's shop. Does that sound like science fiction? At Lidl, it's a game-changing reality in the sale of fresh chilled meat. All meat is packed in special hygienic packaging, so no hand touches it - from production to your kitchen.