No Gimmicks, Just Gains - How Dan Lanning’s Authentic Recruitment Pitch Is Shaping Oregon’s Identity

No Gimmicks, Just Gains - How Dan Lanning’s Authentic Recruitment Pitch Is Shaping Oregon’s Identity

In the flashy, overproduced world of college football recruiting, where branding often masquerades as strategy and hype is sometimes mistaken for development, Oregon head coach Dan Lanning is building something that feels increasingly rare: a culture rooted in substance. While many programs still lean into nostalgia or salesmanship, Lanning has opted for something more enduring: authenticity. And that authenticity is beginning to influence more …