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Nissan US chief says tariffs will hammer lower-income car shoppers

  • Nissan Motor's Americas leader, Christian Meunier, stated that 25% tariffs on imported vehicles will negatively impact lower-income car buyers.
  • Meunier announced plans to maximize production at Nissan's Smyrna plant, which can produce 640,000 vehicles annually, as part of a strategy to improve operations amid tariffs.
  • The tariffs, effective since April 3, could raise prices on vehicles by 10% to 15%, particularly affecting lower-priced models like the Nissan Versa, according to an analysis from Cox Automotive.
  • Meunier expressed concern for the middle and lower classes, emphasizing the government's role in keeping new car prices accessible.
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El Economista broke the news in on Wednesday, April 16, 2025.
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