More Visits, Smaller Baskets, and the Small Supermarket Wins the Battle Against the Hypermarket: This Is How Spain Will Shop in 2026 According to NIQ
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The consumer goods sector in our country continues its growth trajectory of recent years, with sales in Spanish shopping baskets increasing by 5.6% in the first quarter of 2026 compared to the same period of the previous year. This increase was driven by a 2.3% rise in demand, while the average price rose by 3.2%, according to the Consumer Observatory.
Total spending on high-consumption goods grew by 5.6% in the first quarter of 2026, according to the NIQ's Great Consumption Observatory. The entry Total spending on high-consumption goods grew by 5.6% in the first quarter of 2026, according to NIQ it was first published in Marketing Insider Review.
In this period there was a peak of hoarding in the first week of the outbreak of the conflict in Iran, during which it grew by 8%. The average price of these sales reached a rise of 3.2%, according to the Observatory of the Great Consumption of the first trimester, published by NIQ, which collects the real data of sale in all channels (hypermarkets, supermarkets, traditional shops, specialists and perfumeries).The report attributes the dynamism …
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