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Nintendo Increases Original Switch Prices by Up to 15%

UNITED STATES, AUG 1 – Nintendo cites tariffs and market conditions for price hikes ranging from $30 to $50 on original Switch consoles and select accessories starting August 3, 2025.

  • On August 1, Nintendo announced U.S. price increases for the original Nintendo Switch family and select accessories, effective August 3, 2025.
  • Nintendo said that tariffs, which it described as corporate speak for market conditions, earlier this year prompted U.S. price increases for the Switch.
  • Under the new pricing structure, the original Nintendo Switch is $339.99, the Nintendo Switch OLED model is $399.99, and the Switch Lite is $229.99, Nintendo said.
  • U.S. consumers will face higher prices for the Nintendo Switch, Switch OLED, and Switch Lite next week, as Nintendo announced upcoming increases due to market conditions.
  • Although the Nintendo Switch 2 remains unchanged, Nintendo cautioned that future price adjustments may be necessary after nearly 6 million units sold in its first month.
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Forbes broke the news in United States on Friday, August 1, 2025.
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