US EditionNike Updates Tabi Split Toe Air Rift Model for Skims Footwear Debut
The NikeSkims Rift, a modernized '90s Air Rift shoe, retails for $150 and launches on Jan. 26 in North America via Nike and Skims websites and select stores.
- On Jan. 26, Nike and Skims will release the NikeSkims Rift Mesh in North America across Nike.com, Skims.com and select retail locations, retailing for $150 in cinnamon, brown and black.
- On January 14, the Nike–Skims partnership announced the collaboration, which generated $6.1 million in media impact value in its first week, according to Launchmetrics.
- The Rift reimagines the Nike Air Rift, the 1990s split-toe silhouette, adding the tabi toe, midfoot strap, minimalist midsole and outsole with input from barefoot long-distance runners in Kenya, Kardashian said "Together with Nike, we focused on creating a version that feels minimalist, sleek, and flattering".
- Kardashian styled and wore the Rift in Calabasas, California, while Marie Claire advises fashion fans to set alarms and prepare payment details as past launches sell out in minutes.
- Future seasonal collections will include additional footwear as Nike called the collaboration 'another opportunity to bring something unexpected to a new consumer' during its comeback, CEO Elliott Hill said.
13 Articles
13 Articles
Kim K Modeled Her New NikeSKIMS Shoes With A Leather Bra & Now I Need A Pair
MEGA/GC Images/Getty ImagesDespite Kim Kardashian’s unique ability to tap the buzziest celebs to star in SKIMS campaigns, she knows she’s her brand’s best endorser.On Thursday, Jan. 15, mere hours after the NikeSKIMS Rift — the footwear collaboration between Nike and SKIMS — was announced, the reality TV star drummed up interest by rocking a pair in Los Angeles in her signature off-duty casual cool.Kim’s Bra-Forward StyleWhile Kardashian’s red-c…
For her first shoe in collaboration with the sports equipment manufacturer, the wealthy influencer did not rely on the most consensual of models.
NikeSKIMS Unveils Its 1st Foray Into Footwear With An Updated Air Rift
Source: Nike / NIke When Nike announced its groundbreaking collaboration with Kim Kardashian’s SKIMS almost a year ago, it promised an expansion in 2026, and they’re already making good on that promise. The NikeSKIMS imprint is now set to take over the footwear market by adding its own swag to the tabi-toe craze with the NikeSKIMS Rift. The foundation is Nike’s eclectic Rift silhouette from the ’90s, intentionally named after the split between t…
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