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Nike's Trademark Bid For Bronny James "B9" Logo Gets Rejected

Summary by uSports.org
Nike’s attempt to trademark Los Angeles Lakers guard Bronny James‘ “B9” logo has been denied due to “likelihood of confusion” with an already-registered trademark, according to United States Patent and Trademark Office documents. The logo was deemed too similar to the “B9” logo created by Back9 Golf Apparel. The company is based in Austin, Texas, and uses the logo on clothing and apparel. Nike applied for the logo back in February, using a lower…
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uSports.org broke the news on Saturday, May 16, 2026.
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