US EditionNike to cut 775 employees as it accelerates ‘automation’ at U.S. distribution centers
Nike aims to improve supply chain efficiency and profitability by cutting 775 U.S. distribution jobs to accelerate automation and reduce complexity, the company said.
- Nike said it will reduce 775 roles in U.S. distribution operations, including Tennessee and Mississippi centers, to boost its bottom line and accelerate automation on Jan. 21, 2026.
- After a direct-to-consumer expansion that ballooned staff, Nike is now reshaping strategy under CEO Elliott Hill to woo back wholesale partners and restore margins.
- Nike said it will sharpen its supply chain footprint and accelerate automation by investing in advanced technology and workforce skills, amid industry-wide distribution job impacts seen last year at firms like UPS.
- The cuts will remove 775 distribution roles immediately amid staffing levels that had ballooned and now exceed current volume, while Nike aims to improve margins and return to long-term profitable growth affecting suppliers and wholesale partners.
- Facing weak results, Hill's turnaround includes cuts even as Nike reported a 32% net income decline in the fiscal second quarter with unclear automation plans and total U.S. distribution jobs.
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Nike plans to cut 775 employees in a push to accelerate automation
Nike is implementing its turnaround strategy across the company.Sheldon Cooper/SOPA Images/LightRocket via Getty ImagesNike plans to cut 775 jobs at its distribution centers in Tennessee and Mississippi.The layoffs aim to streamline operations amid supply chain and tech enhancements.Companies, including Amazon and HP, have cited tech advancements among the reasons for recent layoffs.Sportswear giant Nike is set to cut hundreds of jobs as it cons…
Nike to lay off hundreds in Memphis area: Reports
MEMPHIS, Tenn. — Nike will reportedly lay off several hundred workers, primarily at distribution facilities in the Memphis area, several publications reported Monday. The Portland Oregonian reports 775 distribution center employees mainly in Tennessee and Mississippi are affected. Nike is based in Oregon. Five of the company's eight distribution centers are located in the Memphis [...]
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