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NIKE reduces marketing spending: this is how the strategy of one of the world's most valuable brands is changing
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NIKE reduces marketing spending: this is how the strategy of one of the world's most valuable brands is changing
NIKE NIKE, one of the world’s most valuable sports brands, is redefining the way it invests in marketing. The company’s financial results for the fourth quarter and fiscal year 2026 show that it has begun reducing part of its traditional advertising spending while allocating more resources to product innovation, elite sports, and operational efficiency—a strategy driven by its new President and Chief Executive Officer, Elliott Hill. READ ALSO. N…
·Mexico City, Mexico
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