Nigerian mobile network operator changes name

Nigerian mobile network operator changes name

Embattled Nigerian mobile network operator, 9mobile has changed its name to T2 amid a survival crisis. The telco Chief Executive Officer, Obafemi Banigbe, made this known at an event in Lagos on Friday. According to him, it unveils a new era for the firm. “We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future,” he said. Recall that in 2017, Etisalat was renamed 9mobile. The mobile netwo…

T2: From Etisalat to 9Mobile, telecoms coy changes name for the third time - Blackbox Nigeria

Ghazali Ibrahim Nigeria’s fourth-largest telecom operator has once again rebranded, this time from 9mobile to T2. This marks the third time a new name will be adopted in a bid to revive its market presence and reposition itself in the country’s competitive digital economy. The company’s journey began in 2008 as Etisalat Nigeria, a subsidiary of the UAE-based Etisalat Group. However, in 2017, following a $1.2 billion loan default and the subseque…

From 9mobile to T2: Nigeria’s 4th telecom operator rebrands after years of survival battles

Telecommunications company 9mobile, has changed its name to T2, years after struggling to remain competitive in the market. This development comes weeks after announcing a strategic partnership with MTN Nigeria to leverage the latter’s infrastructure to serve its remaining customers. Alongside the new name comes a complete shift in brand colours, moving from its iconic […] The post From 9mobile to T2: Nigeria’s 4th telecom operator rebrands afte…

9mobile rebrands as T2 to boost market position

The country’s fourth-largest telecommunications operator, 9mobile, has rebranded as T2, unveiling a new name and identity at an event themed Tech Meets Tenacity held at Eko Hotels and Suites, Lagos. The rebrand includes a transition from the company’s green colour scheme to orange and is aimed at redefining its role in Nigeria’s telecoms market. Chief […] The post 9mobile rebrands as T2 to boost market position first appeared on Business Hallmar…