US EditionNigeria Cracks Down on Influencers: Mandates Pre-Approval for All Social Media Ads
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Nigeria Cracks Down on Influencers: Mandates Pre-Approval for All Social Media Ads
LAGOS, Nigeria – The Advertising Regulatory Council of Nigeria (ARCON) has announced a sweeping directive requiring all influencers and content creators to obtain prior approval for advertisements published on any media platform, including social media. The directive, issued in a statement on Monday, May 5, 2025, by ARCON Director-General Olalekan Fadolapo, comes amid growing concerns over misleading and exploitative advertising online. Fadolapo…
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