49ers Star Christian McCaffrey Secures Equity Stake In Startup Footwear Company

NFL Superstar Christian McCaffrey Joins Performance Footwear and Apparel Brand while on earth™ as Co-Founder and Investor

PROVIDENCE, R.I.--(BUSINESS WIRE)--Aug 25, 2025-

49ers Star Christian McCaffrey Secures Equity Stake In Startup Footwear Company

49ers running back Christian McCaffrey recently secured an equity stake in While on Earth, a startup footwear and apparel company that launched last fall.

NFLer Christian McCaffrey Joins While on Earth as Investor, Cofounder

Christian McCaffrey had previously been sponsored by Nike.

Christian McCaffrey Scores Major Win Off the Field With while on earth

Image courtesy of while on earthSan Francisco 49ers superstar Christian McCaffrey is stepping into a new role off the field as co-founder and investor of performance footwear and apparel brand, while on earth. The announcement marks a major milestone for the Rhode Island–based company, which launched in fall 2024 and has already begun carving out space in the highly competitive performance wellness industry. Christian McCaffrey joins an impressi…

Why Christian McCaffrey Left Nike for an Upstart Performance Wellness Brand

The San Francisco 49ers star is now a co-founder and investor of While on Earth after having been with the Swoosh since 2017. Superstar NFL running back Christian McCaffrey recently let his lucrative longtime endorsement deal with Nike expire to join upstart performance wellness brand While On Earth as a co-founder and investor, the company announced Monday. Entering his ninth pro season and his first as a new dad, McCaffrey told Boardroom last …