TikTok Signs Multi-Year NFL Deal
TikTok will add NFL hubs, more highlights and new ad inventory as #NFL posts rose more than 32% in the past year, the companies said.
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TikTok and NFL expand partnership with GamePlan and Pro Events
Many football fans are not choosing between watching the game and scrolling TikTok, but are doing both. Now TikTok wants to make that habit official.Days before the 2026 NFL season begins, TikTok and the NFL announced a new multiyear partnership that will bring more highlights, archival footage, player-focused videos, and other official content to the platform. The agreement will also introduce NFL hubs where fans can find scores and schedules, …
Times are expanding the platform experience and creating new opportunities for fans and brands to engage with the league throughout the season The post TikTok renews agreement with NFL, which seeks to expand presence and further explore the potential of the network appeared first in Sports Machine.
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