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NFL breaks new ground as 100,000 set to pack MCG in Australia
Tickets sold out within minutes as the NFL said Australia has 6.6 million fans and is a key growth market.
On Friday, the Los Angeles Rams open the NFL season against the San Francisco 49ers at the Melbourne Cricket Ground, marking the first regular-season game held in Australia with a sellout crowd of 100,000 expected.
NFL commissioner Roger Goodell emphasized the league's long-term strategy for Australia, stating, "We don't come as a one-off, this isn't a circus," as the league expands its global schedule to seven countries this year.
State minister for major events Anthony Carbines highlighted economic benefits, calling the NFL an "economic powerhouse" that "fill our hotels, support our jobs and put Victoria on the world stage."
Seven, ESPN, and Netflix will broadcast the game, which kicks off at 10:35 am Friday in Australia to accommodate a prime-time United States audience on Thursday evening.
Flag football is now played in 500 Australian schools following its inclusion in the 2028 Los Angeles Olympics, up from 10 schools in 2022, driving grassroots growth.