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NFL breaks new ground as 100,000 set to pack MCG in Australia

Tickets sold out within minutes as the NFL said Australia has 6.6 million fans and is a key growth market.

  • On Friday, the Los Angeles Rams open the NFL season against the San Francisco 49ers at the Melbourne Cricket Ground, marking the first regular-season game held in Australia with a sellout crowd of 100,000 expected.
  • NFL commissioner Roger Goodell emphasized the league's long-term strategy for Australia, stating, "We don't come as a one-off, this isn't a circus," as the league expands its global schedule to seven countries this year.
  • State minister for major events Anthony Carbines highlighted economic benefits, calling the NFL an "economic powerhouse" that "fill our hotels, support our jobs and put Victoria on the world stage."
  • Seven, ESPN, and Netflix will broadcast the game, which kicks off at 10:35 am Friday in Australia to accommodate a prime-time United States audience on Thursday evening.
  • Flag football is now played in 500 Australian schools following its inclusion in the 2028 Los Angeles Olympics, up from 10 schools in 2022, driving grassroots growth.
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coastaltvnews.com broke the news in Athens, United States on Wednesday, September 9, 2026.
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