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Neymar Family Acquires Brand of Pele in Deal Worth USD 18 Million

  • Neymar Santos Jr. has acquired the brand of legendary footballer Pele, confirmed by Neymar Santos Sr. at a ceremony in Santos, Brazil.
  • The deal was reported to be worth approximately $18 million, although specific terms were not disclosed due to confidentiality agreements.
  • Pele's daughter, Flavia, expressed her honor at the brand's new ownership, stating it is priceless and honors her father's legacy.
  • NR Sports described the acquisition as a crucial step towards preserving and enhancing the identity of Pele's brand in global sports.
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If the financial details of the transaction were not officially disclosed, the acquisition would amount to just over EUR 15 million.

·Paris, France
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The company NR Sports, led by the father of Neymar Jr., officialized yesterday the purchase of the Pelé brand, with which the management of the image of the greatest idol of Brazilian football returns to the country that saw it born.

·Spain
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The company of the father of the star of Brazilian football Neymar announced on Tuesday to have bought the rights of the brand of legendary footballer Pelé.

·Paris, France
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Philstar GlobalPhilstar Global
+4 Reposted by 4 other sources
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Pele's brand acquired by family business of Neymar Jr.

Iconic footballer Pele's brand came under the ownership of another prominent Brazilian athlete, Neymar Santos Jr., after the company owned by his father said it had bought the rights to use it.

·Manila, Philippines
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Rio de Janeiro, Nov 25 (EFE).- The NR Sports company, led by the father of Neymar Jr., officially bought the Pelé brand on Tuesday, so that the management of the image of the biggest idol of Brazilian football returns to the country that saw it born. The operation was formalized after a negotiation with the US agency Sport 10, which until now held the exploitation rights of products related to the “King of Football”. The ceremony in which the re…

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CartaCapital broke the news in São Paulo, Brazil on Tuesday, November 25, 2025.
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