Neymar Buys the “Pelé” Brand: The Million-Dollar Move Redefining the King’s Legacy
17 Articles
17 Articles
According to the UOL site, the announcement must be made on the next Thursday, 19th anniversary of the King's thousandth anniversary
In a deal worth $18 million, the Neymar family acquires the rights to Pele's name and image, taking over the management of Brazilian football's most sacred legacy.
Neymar and his father will buy the brand Pelé through their NR Sports company. Thus, according to UOL, FC Santos attacker will be able to exploit the image of the triple world champion.
Through NR Sports, the company managed by his father, Neymar has acquired the marketing and representation rights to the Pelé brand. NR Sports, the company owned by Neymar da Silva Santos, father of the Brazilian player, acquired the rights to the Pelé brand for $18 million (approximately 95 million Brazilian reais), according to information from the media outlet UOL. The official announcement is expected this Wednesday, the anniversary of Pelé'…
After more than a year of negotiations, Neymar Senior, via its company NR Sports, purchased the exploitation rights of the brand "Pelé" from the Americans of Sports10, for a sum of approximately $18 million.
The name Pelé is now marketed by his successor Neymar, who is recognized as "crowned prince" in Brazil. The 33-year-old, currently Clubidol at FC Santos, secured himself from his father's company under (...)
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