Australia’s Parliament Passes Gambling Reform Bill Imposing Heavy Wagering ad Restrictions and New Inducement Rules

It’s not just the bookies hailing the new gambling laws as a win

The Albanese government looks fearless when taking on big tech but spineless on gambling reform. There’s a reason for that.

News Bargaining Incentive and gambling ad reforms passed in parliament

The Albanese Government jumped two major legislative hurdles on Thursday, passing into law the News Bargaining Incentive, which will force tech giants to negotiate with media outlets or pay millions in levies, as well as tightened rules around gambling advertising. The NBI requires tech companies to strike commercial deals with at least eight news companies for using their content, or face a 2.75% levy on their digital advertising revenue in Aus…

Australia’s parliament passes gambling reform bill imposing heavy wagering ad restrictions and new inducement rules

The Australian parliament has officially passed its Interactive Gambling Amendment (Gambling Reform) Bill 2026, introducing a raft of reforms aimed at restricting how and when gambling advertising can be delivered. Passage of the bill follows months of debate and a senate inquiry into whether the federal government’s proposed reforms were strong enough, particularly given that a 2023 inquiry had called for a complete ban on gambling advertising.…

Australia gets gambling reform bill over the line but leaves neither side fully satisfied

Australia’s Labor government secured parliamentary approval for the widest ranging package of gambling reforms the country has seen in decades this week. Prime Minister Anthony Albanese’s government announced on 20 August that the Interactive Gambling Amendment (Gambling Reform) Bill 2026 had been approved by parliament, following a deal secured with the Liberal National Coalition opposition. “The Albanese Government is delivering the strongest …