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New survey finds sponsorship spending in Canada reaches all-time high

Summary by Battlefords NOW
A new survey has found that spending on sponsorship in Canada reached the highest it has ever been. The Canadian Sponsorship Landscape Study estimates that a total of $4.68 billion was spent on sponsorship in Canada last year, with professional sports,...

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The Toronto StarThe Toronto Star
+5 Reposted by 5 other sources
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New survey finds sponsorship spending in Canada reaches all-time high

A new survey has found that spending on sponsorship in Canada reached the highest it has ever been.

·Toronto, Canada
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mediaincanada.commediaincanada.com

Canada’s sponsorship growth faces an activation squeeze: Norm O’Reilly

T1 partner and CSLS lead author discusses the study's findings, from rising rights fees and activation pressures.

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  • 83% of the sources are Center
83% Center

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Winnipeg Free Press broke the news in Winnipeg, Canada on Thursday, August 20, 2026.
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