New Starbucks CEO Brian Niccol will focus on improving the chain’s U.S. business in his early days on the job before he moves to fix its issues abroad, according to an open letter published on Tuesday.



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Starbucks' new CEO wants to recapture the coffeehouse vibe

Starbucks’ new chairman and CEO says he plans to focus on improving service and reestablishing the struggling coffee giant's stores as gathering places.

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Associated Press News

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Starbucks’ new chairman and CEO says he plans to focus on improving service and reestablishing the struggling coffee giant's stores as gathering places

abc News

The Walt Disney Company

Starbucks has been on the decline, with shrinking sales as it moved from a traditional sit-down coffeeshop into one where people place orders on their phones and grab a drink from the counter. Its new CEO has a plan to fix it all. And it starts with comfortable chairs.

Warner Bros. Discovery

Atlanta

Fulton County

Georgia

Starbucks’ new CEO wants to make Starbucks a coffee shop again

Starbucks named Brian Niccol as CEO in August, trusting him to turn around the coffee chain's slumping sales.

CNBC

Roberts family

New Starbucks CEO Brian Niccol outlines priorities to end coffee chain's slump

AP Business Writer Starbucks’ new chairman and CEO said Tuesday that he plans to focus on improving service – particularly during the morning rush – and reestablishing stores as gathering places as he takes over at the struggling coffee giant. In an open letter on the Seattle coffee giant’s website, Brian Niccol said Starbucks is a beloved brand but that he found during conversations with employees and customers over the past few weeks a “shared…

News-Press & Gazette Company

Brian Niccol, on his second day as Starbucks Corp.’s (NASDAQ:SBUX) CEO, announced plans to return the company to its roots as a community coffeehouse. What Happened: Niccol emphasized the need for comfortable seating and a clear distinction between “to-go” and “for-here” services. He acknowledged that the company has drifted from its core values and is committed to enhancing the in-store experience. Niccol, known for turning around Chipotle Mexi…

Benzinga

New York

Brian Niccol Outlines Vision To Reconnect Starbucks With Community Coffeehouse Roots On His 2nd Day As CEO - Starbucks (NASDAQ:SBUX), Chipotle Mexican Grill (NYSE:CMG)

One day into his new job as Starbucks CEO, Brian Niccol is already beginning to set a tone for his stewardship. “First, Starbucks is a beloved brand with wonderful people. We are woven into the fabric of people’s lives and the communities we serve,” Niccol wrote in a post on the company’s website. “Second, there’s a shared sense that we have drifted from our core. We have an opportunity to make the store experience better for our partners and, i…

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Tacoma

Pierce County

Washington

Brian Niccol, Starbucks new CEO, off and running

Brian Niccol has helped many struggling fast-food chains get back on their feet. Now he's supposed to save Starbucks. The company is spending a lot of money on this.

Brian Niccol hat schon vielen strauchelnden Fast-Food-Ketten auf die Beine geholfen. Jetzt soll er Starbucks retten. Das lässt sich die Firma einiges kosten.

Brian Niccol: Ein Star für Starbucks

Frankfurter Allgemeine

Frankfurt

Hesse

Germany

Brian Niccol: A star for Starbucks

Starbucks’ new chairman and CEO said Tuesday that he plans to focus on improving service – particularly during the morning rush – and reestablishing stores as gathering places as he takes over at the struggling coffee giant. In an open letter on the Seattle coffee giant's website, Brian Niccol said…

Japan Today

GPlusMedia

Sakado

Saitama Prefecture

Japan

Starbucks' new CEO wants to recapture coffeehouse vibe

Brian Niccol, on his second day as Starbucks’ chief, said in a letter to employees and customers that he wants to return Starbucks to its roots as a “community coffeehouse.”

New Starbucks CEO Brian Niccol outlines priorities to end coffee chain's slump

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