New off-road concept that ditches screens proves it: Genesis GETS luxury

New off-road concept that ditches screens proves it: Genesis GETS luxury

Luxury is a tough concept to pin down, but the new Genesis X Gran Equator concept gets it. Luxe isn't screens, it's escape!

Shane Griffin Lines Up New Brand Film for Genesis

Following on his work for Mercedes-Benz and Acura (here and here), Nexus director Shane Griffin turns his motion talents to the Genesis brand in this tightly crafted CG spot commissioned thru LA agency Innocean. Shane Griffin: “The film speaks about the DNA of Genesis, and something at the core of the brand is this two-line motif. We see it across the product design, along the road surface it drives on, and the tire marks it leaves in its wake –…