US EditionApple Event Expected to Showcase iPhone 17, Other Upgrades
Apple plans to introduce the thinnest iPhone 17 Air and update all Apple Watch models simultaneously, with new chips and software launches expected.
- Apple announced that its annual iPhone-focused launch will take place on Tuesday, the 9th of September, hosted at its Cupertino headquarters.
- This event takes place shortly after Apple reported its highest revenue increase in nearly four years and coincides with the company's efforts to enhance artificial intelligence integration, including the potential incorporation of Google's Gemini model into Siri.
- Apple is expected to introduce the iPhone 17 lineup, including a new ultra-thin iPhone 17 Air and Pro models with enhanced camera systems, alongside updates to the Apple Watch lineup including the next-generation standard, Ultra, and SE variants. The event may also feature refreshed AirPods, a new HomePod mini, and an updated Apple TV 4K.
- The iPhone 17 Air will be Apple's thinnest model at 5.5 millimeters and will replace the 'Plus' version, while all iPhone 17 models are expected to include updated A19 or A19 Pro chips.
- Despite a recent share increase in August, Apple stock has declined nearly 9% in 2025, and analysts warn the product launch could trigger a 'sell the news' reaction unless notable AI enhancements boost investor confidence.
16 Articles
16 Articles
Apple to unveil iPhone 17 lineup and slimmer model at September 9 launch
Apple will host its annual fall product event on September 9, where it is expected to debut its iPhone 17 lineup, including a new, thinner version of the device, alongside updated Apple Watches and other products, according to Apple, , , and .
The iPhone 17 'Awe dropping' event is on September 9: Here's what to expect from Apple
We're now just two weeks away from the Apple iPhone 17 event. Themed "Awe dropping" this year, it'll be livestreamed on YouTube at 1PM ET from Cupertino. We'll also have Engadget staff reporting and liveblogging from the event. This year is shaking up to be a departure from recent events, with the strong possibility of an all-new superthin iPhone expected to join the company's lineup. Also on tap could be new Apple Watch models — including the f…
An 'Awe Dropping' Apple Event Is Two Weeks Away. Here's What to Expect, Including a Skinny iPhone
Apple announced that its next "Awe Dropping" event will take place on September 9 at 10 a.m. PT. The event is expected to reveal the iPhone 17 and iPhone Air.
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