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New DASH Data Finds At-Home TV Measurement ‘Gaps’
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New DASH Data Finds At-Home TV Measurement ‘Gaps’
When adtech platforms and TV buyers evaluate Automatic Content Recognition (ACR) data or device-level targeting, they typically rely on data feeds from a single smart TV OEM or streaming device. However, newly released data from the ARF DASH TV Universe Study reveal "a major flaw" in this approach: intra-household fragmentation.
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