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New CarMax CEO Outlines Path Forward, Saying Industry Has 'Work to Do'

Summary by Richmond Times-Dispatch
New CarMax CEO Keith Barr signals a reset as the company works to improve performance. Sales dropped roughly 2% while profits fell about 10%. Barr emphasized better alignment, pricing and customer experience as ways to boost performance.

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Richmond Times-DispatchRichmond Times-Dispatch
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New CarMax CEO outlines path forward, saying industry has 'work to do'

New CarMax CEO Keith Barr signals a reset as the company works to improve performance. Sales dropped roughly 2% while profits fell about 10%. Barr emphasized better alignment, pricing and customer experience as ways to boost performance.

·Richmond, United States
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wardsauto.comwardsauto.com

New CarMax CEO Barr looks to tech for better UX

After some rough quarters and a loss of market share to rivals like Carvana, leadership is focused on an interface that’s easier to use.

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Richmond Times-Dispatch broke the news in Richmond, United States on Friday, March 27, 2026.
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