Published 4 days ago • loading... • Updated 4 days ago

New Book by Alexandra Kash Examines Why Habit Change Fails

New York-based Certified Personal Trainer and Behavior Change Specialist Alexandra Kash released her latest book, "Muscle of Habit: Why Change Feels So Hard Even When You Know What to Do," now available on Amazon.
Kash argues that struggling with consistency is not a personal failure. "People don't fail at habits because they lack motivation," she noted; they work against systems they do not fully understand.
Targeting adults between 30 and 55, the book treats habits as an interconnected system spanning movement, sleep, stress response, and social connection rather than isolated routines.
Drawing on neuroscience, the author avoids prescriptive 30-day programs, providing a framework for understanding neurological habit formation that prioritizes long-term sustainability over quick fixes.
Expanding on her earlier work, "Longevity Through Physical Activity: The 15-Minute Habit," Kash applies her trainer background to create a practical, incremental guide for sustainable personal progress.

Insights by Ground AI